POSTER DESIGN
ZERO HATE CAMPAIGN
Client
the ZERO CLTV
About the Project
After the March 2021 Atlanta Spa shooting involving several Asian Americans, the ZERO CLTV wanted to bring awareness and to honor those lives lost in the senseless acts of violence towards the Asian American community following the COVID pandemic.
FOUNDATIONS OF
THE PROJECT
ROLE
Graphic Designer
TOOLS USED
Photoshop
Illustrator
THE CHALLENGE
Create a series of posters in honor of the lives lost to targeted discrimination towards the Asian American community.
DESIGNING THE POSTERS
Drawing inspiration from the colors of vintage Chinese cigarette posters, I created a screen-printing effect on the illustrations with red and black “ink” that overlayed the type. The names of each victim is repeated in the radial pattern, with each one of the names highlighted in red.
SOCIAL POSTS
In order to properly showcase the posters on Instagram, certain aspects of the poster were utilized to create individual posts and stories to further inform people about the events surrounding #StopAsianHate.
INSTAGRAM STORY
INSTAGRAM FEED POSTS
TEAM
Tin Bayle – Designer
Justine Huh – Illustrator