ZERO CLTV LAUNCH TEASER
Client
the ZERO CLTV
About the Company
Founded by Justine Huh, the ZERO CLTV is a collection of designs and apparel based in LA that showcases different forms of artwork and merchandise.
THE CHALLENGE
Produce a teaser video that will capture the various artwork produced by ZERO CLTV for social media.
FOUNDATIONS OF
THE PROJECT
ROLE
Videographer
Video Editor
TOOLS USED
Photoshop
Premiere Pro
AfterEffects
Concept
With the use of light on dark backgrounds, the concept of ZERO as a void was translated to the viewer. The decision was made to create an abstract video that uses several projected imagery on the subject, utilizing more flashing lights and spliced editing instead of constant visuals.
PRODUCTION
During production, I filmed the subject under different projections, beginning with a count down that would reveal the design on the back of the merchandise.
POST-PRODUCTION
For post-production, I spliced the clips together with the use of AfterEffects and PremierePro allowing various transitions that would align with the audio.
INSTAGRAM STORY FORMAT
Publishing the final edit for the Instagram post, the social page’s viewership increased. I worked on reformatting the video to fit a story post shortly after.
TEAM
Tin Bayle – Videographer/Video Editor
Justine Huh – Clothing Designer